Google’s Android marketplace hit it’s ten billionth download last weekend. The staggering growth rate has increased by 1 billion downloads per month. Android took 22 months to reach one billion downloads but only one month to go from nine billion to 10 billion as shown below:
Apple by comparison achieved their 10 Billionth download back on Saturday night January 22nd 2011, and announced their 15 Billionth download on July 7th 2011. Looking at the above chart though and the accelerated growth, I’d say that the Android Marketplace could well overtake them fairly soon, especially with their impressive growth in the Asian market this year.
“Download numbers were a poor measure of success.”
“The number game matters to industry watchers and helps advertising but it is not changing the bottom line,” she said.
“Quality of the apps and the store in general and curation in particular should be the focus for Google,” she said. “This is where I still see a difference between the Apple App Store and Android Market.
“This might not impact downloads but it will eventually impact the revenue opportunity for developers,”
However, according to a Gartner Press release last month, sales of Android OS handsets are standing more than strong at 52.5% market share in the 3rd quarter of 2011. So if Android can give market confidence in the quality of their apps in the store I see no reason why this growth won’t continue.
To celebrate this achievement, Google have partnered with some of the Android developers who helped contribute to this milestone by announcing that they will be dropping the prices of some of the top apps in the store to 10 Cents each (a fraction over £0.06) for the next 10 days. Expect a flood of purchases, so grab them whilst they are at this price.
The big names so far to be massively discounted in price are:
- Asphalt 6 HD
- Color & Draw for Kids
- Endomondo Sports Tracker Pro
- Fieldrunners HD
- Great Little War Game
- Minecraft, Paper Camera
- Sketchbook Mobile
- Soundhound Infinity and
- SwiftKey X.
Nice going Google and great work devs.