TechFleece

Social media networks like, Facebook, Google+, Twitter, Tumblr etc are now a massive part of a lot of people’s lives, as it allows them to connect with each other and share what they are doing. It can also be used as a very powerful tool for small to large businesses trying to start their on-line presence alongside their official sites, and choosing the right one for your company can seem like a daunting task at first.

The benefits to this can be enormous as it can give your business a level on which to communicate with your target audience in a way that they are comfortable with as well as keeping them updated in real-time as to your latest offerings.  You can also save a lot on marketing and advertising as it gives you access to a much larger audience than you may already have, as the customers are out there on the sites; you just have to know how to let them find you. Facebook alone has over 800 Million users, which could hold massive potential for companies wanting to reach out and tell people about their products.

Customers want to be valued, heard and know that when dealing with you they can get that ‘personal touch’. Using social media for your company can give your customers that as well as getting some great feedback from them, which important in today’s market.

Don’t underestimate or ignore the power of social media for customer reach & interactivity when it comes to social networking, as to do so could prove costly.

Flowtown have created a great infographic that gives you the basics of the six main social networks along with each one’s Pro’s & Con’s.

If your company has just started to use social networking as a way of improving customer communication, and have any feedback as to how you have found it, let me know in the comments as I’d be interested to hear.