Earlier today Instagram, the photo-sharing, video-sharing and social networking service that was bought-out by Facebook in April for $1bn; made an announcement that many of their 150 million users have probably seen on the horizon for a while now.
We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.
In the next couple of months, users of the service in the US will start to see advertising appearing in their feeds from various brands. The company have stated that users will start to see a selection of adverts for brands appearing in their feeds, (even ones they do not follow) but will have the ability to hide ad’s that they don’t like. The company have also made clear that the introduction of advertising will not change the control over the images or other content that users choose to share.
Quite how this announcement will go down with users is yet to be seen, but if the anger of the sale to Facebook back in April is anything to go by, then the hackles will be rising on a few users backs, who won’t wish the interface of their feeds littered with brand advertising. The timing of the announcement does make sense in that Xmas is just around the corner and advertisers will be willing to pay a decent premium to advertise with the service.